What's our vibe?
Having worked brand side for 10 years, including founding and selling two successful start-up companies, we understand what it takes to build a successful brand. We're high level and we execute at the same time. With Friend. you'll get the expereince of a consultant without having to do any of the work.
And no, it's not about how big your budget is.
Think of us as your "Head of Digital" without having to spank a load of cash on annual leave, a desk and a costly SUPER fund.
We're agile, fiesty, proactive and savvy.
We know how to beat the big guys to the punch because we've done it countless times, and we are the little guys.
We're all about finding new ways to sell smarter. We innovate, and we hypothetise and we test these theories out. We love data, and we collect it in the bucket load. Everything we do is measured and tracked. We live on Google Analytics, and we talk about algorthms with our spouses at dinner.
We don't overpromise. We don't oversell. What you see is what you get. If this sounds like your vibe... get in touch.
You're in good company
We're just a bunch of 90's kids.
Why does this matter? Because we've grown up in the wake of digital innovation. We schooled on blackboards, and spend our lives on social.
And we love celebrating digital.
Digital innovation can be a mystical and scary thing. But it doesn't have to be. We want to make digital as simple, and seamless for our clients whilst brigning fresh ideas using a multichannel "360 degree" approach.
But wait, what does a 360 degree agency actually mean?
Friend is a "360 degree agency" in the hot-new-marketing-buzz-word sense of the term; we offer a full suite of digital services and developing a holistic strategy. But really, we work on a 720 degrees axis, if not more. We break through the confines of the circle and we colour outside of the lines.
When we say we're a 720 degree agency, we mean it. Here is a full scope of our services
The world is now more connected than ever, and that is a powerful thing for brands and their potential reach and digital growth. These days, you could have a untapped market in Timbucktu - and if you do, don't worry we'll be sure to find it- but the problem is everyone else knows this too! Digital marketing is increasingly competitive and expensive. So how do we get around this? We get down and dirty of course! Working with an agency that's not afraid of the data, that's always looking for new ways to beat the system (or algorithm in most instances), and isn't afraid to get their hands dirty is key to driving the best possible ROAS.
At Friend, we work closely with our clients to understand their budget, goals and expectations, so that we can propose an acheievable and realistic forecast. We apply a multichannel and full funnel strategy when starting any performance marketing which includes a variation of: Google, Facebook, Instagram, YouTube, LinkedIn, Pinterest.
We are masters in designing and developing Shopify, Wordpress, Webflow and Magento stores. We can develop stores from scratch which includes branding, logo design and overall aethetic, or we can take your branding and develop a custom website for you.
Re-platforming can be a lengthy and expensive process when it's not done right, or often when brands try to do it in-house. Let us alleviate this stress for you and re-platform your store. No matter where your moving from and to, we make moving day as painless and quick as possible. We're trained in all major CMS platforms.
We work with brands to develop their overarching social media strategy, which includes developing a curated list of infleuncers, creating beautiful social media feeds and lead generation campaigns and competitions. So, whether you've already got your branding nailed, or you're looking for a refresh we've got you covered.
A brand's data is their most undervalued and underused resource. Lucky for you, we love data (I think we might have mentioned it a few hundred times). We develop a full CRM strategy for our clients including granular data segementation based on shopper beahviour, sophisticated workflows, and campaign strategies. We even design the emails for you too. Check out some examples here.
Does your brand need a refresh? Said everyone ever. Well we do it, and we do it really really well. We help clients revitalise their brands, realign their messaging and create content that matches their vibe. Often there is a disconnect with who the brand wants to be and speak to, and who they actually are. We fix this for you.
Understanding where your brand is currently at is one of the most crucial excersizes we undertake as an agency, because often what you "think" is working is misaligned with what's actually working. Through our auditing process, we look at huge amounts of (yep you guessed it) data from your google analytics, CMS and any paid media platforms to understand how users are actively interacting with you and your site. We look at customer profiles, retention and acqusition rates and costs, product performance and coversion rates to name a few. What we really want to understand is where can we trim the fat, what channels, products, services are adding no value to your brand and how can we make more money.
Alongside developing sleek, beautful websites we also design and develop mobile applications. Our apps are custom built using no or low code software which makes them super lightweight and easy to update and optimise.
The final piece of the puzzle is our large scale digital projects. What does this mean I hear you ask? Our projects are varied and far reaching, they sit outside the realms of tranditional website development and are charged on a per-project basis.
Some examples would be: creating a AI on site and through social media feature which alows customers to "try on" items before they purcahse, creating fully-shoppable video content whereby customers are kept within the video to make a purchase, building a full-funnel loyalty strategy and platform development, launching a brand in new market (UK/ US), developing and launching a new CSR strategy.
For Friend, the rulebook's out the window when it comes to digital innovation. You got an idea? We got the expertise.